Odessa has postponed consideration of new advertising placement schemes

In Odesa, consideration of new outdoor advertising placement plans was postponed following a discussion regarding the number of digital screens and potential revenue for the city budget. Members of the executive committee stated that they were not prepared to support the decision without clear calculations.

During the Executive Committee meeting, members considered the approval of comprehensive outdoor advertising placement plans for Tsehelska Street, a section of Fontanska Road, as well as Vodoprovidna Street and Lyustdorfskaya Road.

During the discussion, members of the Executive Committee asked how many digital advertising screens the new plans call for, whether they would replace traditional billboards, and how this would affect budget revenue. Representatives of the Advertising Department reported that the current focus is primarily on approving the placement plan and reducing the number of structures—from 101 to 51.

However, officials were unable to answer the question regarding the number of digital screens. The department also noted that work is currently underway to revise advertising placement rates, but the new rates have not yet been approved, so it is not yet possible to estimate the expected revenue from digital structures.

Following this, one of the executive committee members proposed postponing consideration of the issue and revising it further. In his opinion, members of the executive committee should receive complete information on exactly which structures are proposed for installation, how many of them will be digital screens, how the rates will change, and what additional revenue the city expects to receive.

The proposal was supported unanimously. A similar decision was made regarding the outdoor advertising placement plan on Vodoprovidna Street and Lyustdorfskaya Road. Both issues were postponed until the next meeting of the executive committee.

At the beginning of the year,Serhiy Lysak, head of the Odesa City Military Administration, announced plans to review advertising rates in the city. He believed that the city’s advertising rates were too low.

Анна Бальчінос