Rating of Odesa media on YouTube: what has changed since May 2024

Modern media are undergoing a period of transformation: the traditional division into newspapers, radio and television, to which we have all become accustomed over the years, is gradually disappearing, and the boundaries between formats are becoming increasingly blurred. Versatility is becoming one of the most important qualities of media. Television channels are creating their own websites with text news, and classical publications are actively developing not only websites but also videos. The video content segment is growing the fastest. " Intent conducted a previous study of the rating of Odesa media on YouTube in May 2024 and now continues to monitor the development trends of this branch of the media industry.

The new study analyzed more than 60 media resources. Only those pages with the latest video as of September 10, 2025 (the date of the monitoring) were considered valid. It should be noted that Odesskyi Kurier refers to a YouTube channel, but it is a personal page of a particular person, so we believe that it should be included in the blog ranking rather than in the media ranking.

Ranking by the number of subscribers to the YouTube channel (September 2025)

For comparison:

Ranking by the number of subscribers to a YouTube channel (May 2024)

Compared to the study conducted in May 2024, there have been some changes.

Despite the fact that YouTube is a video hosting service that provides video content, the number of TV channels in the top ten has decreased. This is due to disruptions in the operations of two TV channels that were among the most popular last year: Channel 7 and Grad. Grad TV channel last posted a video news item on YouTube 2 months ago, so it does not fall under our criterion of relevance, and Channel 7 did not update its video content at all during the year.

It is also worth noting that the first two spots are occupied by media that are not regional and operate throughout Ukraine.

After two TV channels dropped out of the race, First City Channel moved from the fourth position to the third, and Dumska from the fifth to the fourth, respectively.

Na Pensioni, which quickly broke into the top ten last year, gaining more than 7,000 subscribers in a few months, has now jumped from 7th place to 5th. "Intent also moved up two places and now ranks 7th in the ranking.

Slovo entered the top ten and Bessarabia Inform, which dropped out last year, returned to the top ten. Instead, the Ukrainian Information Service, which ranked 8th last year, dropped out.

Overall, the top ten media outlets showed an increase in the number of subscribers.

As can be seen from the table, the leaders of the YouTube presence - News Live Odesa and Suspilne - have significantly increased the number of subscribers. However, the most rapid growth was demonstrated by Na Pensioni (almost three times), YouTube Intent (more than 4.5 times) and Odeska Zhyttia (about five times).

The rating of electronic media is of particular interest.

Ranking by the number of subscribers to YouTube channels excluding TV media (September 2025)

Ranking by the number of subscribers to the YouTube channel excluding TV media (May 2024)

As you can see, Bilyaevka City failed to stay in the top ten, where it was ranked the lowest last year. Now this place has been taken by the Ukrainian Information Service. A new name among the leaders isMakhala, a publication that reports on events and news from Bessarabia. Syla Hromadas and Pivden Segodnya dropped slightly in the ranking, while Slovo and Odeske Zhyttia rose.

The electronic media outlets in the top ten demonstrate a steady increase in the number of subscribers (all except USI).

Ranking by the number of publications on YouTube channels (September 2025)

Ranking by the number of publications on YouTube channels (May 2024)

The withdrawal of two TV companies that were among the top three - Channel 7 and Grad TV and Radio Company - had a serious impact on the overall picture. As in the case of the previous indicator, in terms of the number of posts on YouTube (almost 22 thousand), the first place was taken by "News Live Odesa " . The second position is held by the same TV company as last year, the First City Channel. Among the non-television media,Intent and Dumskaya Net managed to break into the top five .

The top ten electronic media are as follows.

Ranking by the number of posts on YouTube channels excluding TV media (September 2025)

Ranking by the number of posts on YouTube channels excluding TV media (May 2024)

It is noteworthy that the undisputed leader was Intent, which crossed the 3,000 video publications mark and pushed Dumskaya to second place. The Ukrainian Information Service significantly lost its ranking in terms of the number of publications, while Slovo, on the other hand, rose two places. Bilyaevka City was replaced by Mahala on the last line of the topten.

Ranking by the number of views on YouTube channels (September 2025)

Ranking by the number of views on YouTube channels (May 2024)

According to this indicator, Channel 7 and Grad TV channel, which are not updated, left the top ten. Grad's place in the sixth position was taken by Intent, which last year was last in the top ten by this indicator, but since then has managed to gain more than 4.5 million views. It is also worth noting that the gap between the first and tenth place has increased in terms of the number of views compared to the previous study: over 336.5 million views for Novosti Live Odesa and just over a million forSlovo.

Ranking by the number of views on YouTube channels excluding TV media (September 2025)

Ranking by the number of views on YouTube channels excluding TV media (May 2024)

The chart shows that the publications that occupied the last two places last year, Sila Hromadas and Bilyayivka City, dropped out of the top ten . Their place now belongs to Ivasi.news and VGORODE (they were not in the top ten before). "Dumskaya retained its top spot, while the Ukrainian Information Service lost its ranking quite rapidly: from second to sixth place.

The study shows that YouTube as a channel for distributing a single piece of content is becoming increasingly popular. The media in Odesa region understand this and pay great attention to the production of visual information. At the same time, it is still premature to say that electronic media specializing in textual information can compete with television, although there is no question of theircontent monopoly .

Сергій Лозовський

Віктор Турецький