Architectural approach of the Odesa company ^Advertising

In today's Ukraine, architecture is no longer just about aesthetics. It has become a tool for safety, technology and community unification.

ZEZMAN Holding is a developer that was one of the first to start shaping an approach to residential neighborhoods not just as a set of buildings, but as a complex ecosystem. What makes their architectural approach special?

Synergy of physical and digital

A modern city is no longer just a collection of buildings, roads, and parks. Phygital Ecosystem is an approach that combines the physical infrastructure of a residential complex with digital services and tools for residents. This symbiosis allows us to create a fundamentally new standard of living where comfort and technology work together.

In ZEZMAN projects, residents get access to a single digital platform that turns ordinary housing into a smart ecosystem. Through a mobile application or web portal, you can pay utility bills, order cleaning, minor repairs, and delivery of goods or products. Residents can create appeals to the management company, monitor the status of requests, and participate in surveys. This stimulates community participation and develops a culture of shared decision-making. Residents receive up-to-date news about their residential complex, communicate with each other, organize events, post announcements - in fact, each residential complex has its own internal social network.

The Phygital Ecosystem is not just a fashionable gimmick, but a fundamentally new standard in residential development. It makes life more convenient, safer and more interactive. Thanks to this approach, space becomes smart, and residents become active co-creators of their environment.

Sustainability as the basis of design

Each ZEZMAN project includes solutions that make neighborhoods as autonomous and resilient as possible:

• installation of generators to provide backup power in case of outages;
• use of heat-insulating materials, heat pumps, modern window systems, which can significantly reduce heating and air conditioning costs;
• autonomous water sources, water storage tanks, and purification systems to provide water to residents even in the absence of a central water supply.

A separate priority is to create a physically protected environment: shelters, fire extinguishing systems, automatic alerts, closed areas, security guards, and multi-level access control systems.

However, sustainability is not only about engineering, but also about the social component. That is why ZEZMAN projects include coworking spaces, a kindergarten, an outpatient clinic, a post office, a park, a sports ground, and a space for events and meetings that strengthen social ties within the community.

Inside the residential neighborhoods, special attention is paid to creating a comfortable environment for different age groups. Children's and sports grounds are made of safe materials and are designed for children of all ages, so that everyone can experience the joy of active leisure. Recreation areas for the elderly include benches of comfortable height with backrests. For pet owners, there are special walking areas to avoid conflicts and keep the yards clean.

Inclusivity in ZEZMAN complexes is not only about physical solutions, although they are implemented to ensure that people with disabilities have access to all the benefits of the community. Developed common spaces, such as coworking spaces, public halls, and event zones, facilitate communication and networking among residents. Navigation signs are made using contrasting colors and large fonts, which makes it easier for people with visual impairments to navigate.

Thus, barrier-free accessibility for ZEZMAN Holding is not a separate option, but a comprehensive strategy that creates a truly comfortable and accessible environment for all residents, promotes the development of an active community and makes life in the company's neighborhoods convenient and safe for everyone. ZEZMAN Holding proves that sustainability and safety are not just buzzwords, but real solutions that are incorporated into every project. Architecture, engineering systems and infrastructure are designed to ensure that housing remains comfortable and secure even in the most difficult conditions.

Кирило Бойко